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Don't be afraid of multilingual website

10/27/2015

10 Comments

 
Weebly is an excellent tool to easily create websites in minutes without coding knowledge. Millions around the world use Weebly to start their own business, sell online, showcase their achievements and communicate with their visitors. However, many offer their business site only in one single language. Why is that? There is so much more potential users and visitors out there who just don't understand what you are saying or offering. Businesses could easily multiply their traffic by offering their site in other languages as well.
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Why should you do it?

Typical answers, when asking why don't you offer your site in other languages, are that it's too hard with Weebly, it's too complicated, it's too expensive or I cannot serve my users in language that I don't understand. All these are only excuses! Weebly recently opened its App Center and you may find Localize Internet there to tackle the first three excuses. The fourth one is in your mind.

Can I offer my site in multiple languages if I don't understand all the languages?

Yes, You can! Picking up correct languages to your site, you will increase traffic tremendously. You don't have to worry about knowing all the languages but to make sure new people will understand enough to know what's your site or product is about. It's crucial for any business to demonstrate and tell their story in an understandable to create interest. If the interest disappears when coming to site and not understanding it they will not continue. Offering enough information in their language increases the interest - potentially buying the product or subscribing the service. It's very simple to translate Weebly website yourself with Localize Internet. For the languages you don't know Localize Internet offers machine translations as well as professional translations to have the site up and running in multiple languages quickly and easily.

Not all pages need to be translated. You may choose to translate your landing page and product page and leave out blog. Think of what is enough to create the interest. You may still offer your support only in one language but at least the knowledge and interest in there for user, visitor or buyer to continue further.
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Why to have multilingual website?

Simply to reach more people. Some may think that single language (e.g English) is enough - it’s most definitely is not. Some interesting facts:
  • 3/4 more likely to buy if website is in their native language
  • 52% of consumers think that native language is more important than price
  • 72% spend most or all of their time on websites in their native language
  • 27% of internet users speaks native English, 57% of websites are in English
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So don't be afraid of having your site in multiple languages. It just shows you that you care about your users, buyers or visitors. Let them know you are out there and understand what you are offering. 

Localize Internet provides the best tool to have Weebly sites in multiple languages. You can find it on Weebly App Center - Start serving your visitors better today!
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